OVERVIEW OF EVENTS
The event was organized by the South Clinton Avenue Merchants Association. It included a spook house for kids, a hayride, crafts, four movies at the Cinema Theatre, promotions at many of the stores on South Clinton, and free donuts and cider at Crossroads Coffee. Highland Planning's role was to manage the event logistics. We hired a graphic designer to develop a logo and marketing materials, organized the promotions and activities, raised sponsorships, distributed advertising materials, managed the Facebook page, created the map of activities, and, of course, gathered all the scary decorations we could find.
The spook house was very scary. But not too scary.
The Rochester Fire Department brought their safety trailer. That is my son, on the ladder, finally emerging from the second floor after 45 minutes.
Many of the South Clinton Avenue stores had promotions. Stuart's Spices said they saw more foot traffic, which was definitely the point of the event.
The best part for me was that there were so many people out on the street.
All in all, it was a great event. I am grateful to my colleagues Jen Topa and Anna Liisa Keller for their hard work on the event planning.
NEXT YEAR WILL BE BATTIER
It was our first year, and we organized all the details in six short weeks. We had representation from the South Wedge, Highland Park, Swillburg, the Neighborhood Service Center, the Rochester Police Department and the Rochester Fire Department. Our sponsors are listed in the posted below. The fact that it was successful shows that our district is a rich community of people who are excited to celebrate city living. And Halloween.